What a PJP is
A permanent journey plan, or PJP, is a rep's standing route: which customers they visit on which day, repeated over a fixed cycle. It is the beat plan's larger cousin — common where territories are wide and accounts are seen on a steady rhythm.
Why make it permanent
A repeating plan makes coverage predictable. Customers learn when to expect the rep, managers can see who is due, and the far or awkward accounts stop slipping off the end of the week.
How to build one
Classify customers by value and by how often each should be seen. Cluster them by geography so a day's calls sit close together. Assign each cluster to a day, then repeat the week into a cycle — weekly, fortnightly or monthly per account.
Leave room for the unplanned, and review the plan every quarter: territories drift, and a PJP that is never rebalanced slowly stops matching reality.
Running it on the phone
A PJP earns its keep only when the rep has the day in hand. In Hemmiles the day's customers appear in the app with directions, and GPS check-in records which calls actually happened — so the plan and the real coverage sit side by side.